Media and Entertainment

Arista's Media and Entertainment Solutions:

Arista is aligning with industry leaders and customers involved in the real deployment and evolution of IP networking technology and infrastructure in media and entertainment. 

Three key areas being addressed are:

  • Streaming content
  • File-based workflows
  • Broadcast/Real-Time

Arista Networks Media and Entertainment Overview

Hybrid Cloud Computing for Media and Entertainment

Arista is helping Media and Entertainment companies build high-performance infrastructure that meets today’s demands – while also providing the right functionality and performance for the evolution into next-gen media workflows.

Arista Networks Media and Entertainment

Hybrid Cloud Computing for Media and Entertainment

  • Wire-rate performance at 1/10/25/40/50/100GbE
  • Big buffers and dynamic buffering algorithms
  • Quality of Service
  • Large-scale multicast support
  • Granular software-defined control of flows for traffic steering
  • Massive scale and high density platforms
  • Predictable end-to-end low latency
  • Multiple active-active high-availability designs
  • Advantages of Cloud Economics for media networks
  • Fully programmable at every layer
  • Open APIs
  • Integration with popular SDN architectures & controllers
  • Integration with media-specific broadcast control systems
  • AVB support
  • OpenFlow support
  • Self-healing EOS architecture for higher reliability
  • Automation for agile deployment and management
  • Granular network telemetry to understand infrastructure behavior and flows

Arista "Knows" File-Based Workflows

Many workflows in Media and Entertainment are file-based and involve the movement of extremely large media assets. These may include but are not limited to:

  • Non-linear editing
  • Visual Effects
  • Rendering
  • Transcoding
  • Color-grading and other finishing workflows
  • Localization
  • Archiving

The clear trend is BIG DATA. Visual media is constantly growing in size, whether it’s 4K and 8K content, high frame rate, HDR, 3-D, etc. All of these enhancements of the visual experience create exponential growth in file sizes, and the need for bigger and faster storage.

This evolution in storage requirements has a corresponding impact on the network. It requires faster interfaces, line rate performance, low latency, and most importantly, big buffers!!

Storage almost always represents a fan-in of data flows and often includes speed changes (e.g., storage at 10GbE and compute nodes at 1GbE). Either of these situations require the network to buffer large amounts of data or packet loss will result. If packets do drop, then TCP responds by closing the window size and performance suffers. In addition, packet loss results in “badput” in the network whereby lost data is re-transmitted . And finally, data loss has a huge impact on latency, something that many media workflows cannot tolerate.

The Arista product family has solutions that include huge  buffers and sophisticated dynamic buffer sharing algorithms to support the most demanding file-based workflows. Whether it’s AVID ISIS or Harmonic Media Grid, Arista has tested and approved solutions that ensure optimal performance and scale.

Arista also supports a complete range of interface speeds – 1/10/25/40/50/100GbE – along with Quality of Service, large LAG scale and large-scale ECMP. All of which support a network architecture that can scale and handle wire-rate media workloads of the most demanding nature.

Arista's Broadcast/Real-Time Solutions:

Real-time workflows are a requirement in the broadcast plant and other professional media environments. There is a tectonic shift taking place as workflows migrate from the existing world of HD-SDI to next-gen IP infrastructure in the broadcast plant, similar to the migration from PSTN to IP that happened in telephony over a decade ago.

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Thomas Edwards, VP Engineering and Development at FOX Networks Engineering and Operations,
on Next Generation Broadcast Infrastructure

Media and Entertainment - Broadcast

This shift is driven by many factors:

  • The need for agility and flexibility
  • The desire to take advantage of cloud economics and move away from bespoke broadcast systems
  • The eventual goal to share broadcast infrastructure for other purposes

But real-time flows have very different network requirement and professional media has zero tolerance for outages, network latency and interruptions.

Arista is working with many industry-leading broadcast equipment manufacturers and broadcast customers to develop the right networking solutions to support this migration to a next-gen infrastructure.

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Arista Networks NAB 2016 Demonstrations

Media and Entertainment - Broadcast

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Arista at IBC 2016

Check out the original video from IBC

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Capabilities include:

  • Wire rate performance at 1/10/25/40/50/100GbE speeds
  • Low latency
  • Very low jitter
  • Large scale, high performance multicast support
  • Quality of Service
  • Custom steering of flows through software control
  • Accelerated configuration changes for flow steering
  • Software control (OpenFlow, DirectFlow, Static Multicast)
  • Audio Video Bridging (AVB) support
  • Sophisticated network telemetry to understand network behavior and traffic flows
  • Integration into popular broadcast control systems
  • Support of frame-accurate video switching (source-timed and destination-timed)

Arista Tackles Streaming Content Demands

Whether it’s Over-The-Top distribution or YouTube, there is no question that streaming content and rich-media content distribution is growing exponentially on the Internet. According to the 2H 2014 Sandvine Global Internet Phenomena Report, more than 50% of Internet traffic in 2014 was video-based.

This is causing content providers and content networks to re-think network design to handle the massive increase in volume, the need for global points of presence and agile deployment, reduce infrastructure and transit costs, and manage everything more effectively and pro-actively.

Arista has stepped up to provide industry-leading network solutions:

  • Wire rate performance from 1/10/25/40/50/100GbE to handle elephant flows and aggregation
  • Deep buffers to manage changing traffic patterns and avoid packet loss
  • SDN-based traffic steering
  • Application of business policy to flow distribution to achieve the lowest possible transit costs
  • Programmability at every layer for easy automation
  • Agile deployment through automated provisioning
  • High density solutions
  • Multiple active-active high-availability architectures
  • All open standards
  • Open APIs at every layer