Arista Channels NOW! Partner Program

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Arista Partner Program

Arista’s Channels NOW! Partner Program, designed for Channel Partners, rewards partners with lucrative financial outcomes commensurate with their level of sales achievement and investment in building expertise and core competencies around the Arista solutions platform. In addition to the substantial solutions resell opportunity related to the $50B TAM that Arista serves, we offer our partners an opportunity to establish a high-value services practice by providing Arista-certified service delivery training (ACSP).

The Channels NOW! Partner Program offers three (3) partnership levels- Authorized, Elite, ElitePlus. All new partners are on-boarded as Authorized and operate under InDirect-Supply arrangements with Arista Distributors. As engagement activities with Arista accelerate and we collectively experience mutual success in partnering, Channel Partners have an opportunity to up-level to Elite level with more training investment and sales commitment, to earn additional commercial benefits. Our highest partnership level, ElitePlus, is by-invitation-only, and reserved for solution providers with global operations who are committed to executing a strategic GTM initiative with Arista.

See below for the Program Benefits and Partner Requirements by level:

Program Benefits
  AUTHORIZED ELITE ELITEPLUS
Opportunity Registration * Yes Yes Yes
Enhanced Channel Discount * Level-Dependent Level-Dependent Level-Dependent
MDF (Proposal-based) * Eligible Eligible Eligible
Rebate Program (CIR) * N/A Tier 1 Tier 2
Incentives Eligibility * Yes Yes Yes
NFR Discounts * Yes Yes Yes
Partner GTM Update Yes Yes Yes
Accreditation Training (Required) Included Included Included
ACE Certification Training Discounted Discounted Discounted
Service Delivery Bootcamps Fee-based Fee-based Fee-based
Partner Portal Access Yes Yes Yes
Sales, Mktg & Enablement Resources via Portal via Portal via Portal
* Requires Accreditation/Certification Compliance

Arista Partner Level Requirements - 2025

  AUTHORIZED ELITE ELITEPLUS
Meet Deal Reg’d (PDO* + PAO) Annual Bookings Target N/A Required Required
New Logo Account Bookings ** N/A 4 6
Business Planning Optional Semi-annually Quarterly
Execute Lead/Demand Gen Activities N/A 2 2
Demo/Lab Equipment Optional Required Required
Arista Sales Accreditation (ASA) *** 1 2 3
Arista Technical Accreditation (ATA) *** 1 2 3
Arista Cloud Engineer Level 3 *** 0 1 4
Arista Cloud Engineer Level 5 and/or ACE Campus Specialist *** 0 1 Level 5
OR
1 Campus Specialist		 1 Level 5
AND
1 Campus Specialist
Minimum (Arista Accredited/Certified) Staff ** 2 6 12
* Partner Driven Opportunities (PDO) bookings amount ($) must be at least 50% of total annual registered bookings amount (PDO + PAO)
** Must be an Approved, Registered PDO- greater than USD $100K min (PDO- Partner Driven Opportunities)
*** Unique individuals required for all accreditations and certifications. Arista Accreditations are valid for two (2) years from completion date.

 

Reselling into US Federal Market

Arista maintains a separate program for sales related to US Federally funded opportunities. Where applicable, partners are required to execute a Federal Addendum and a Reseller Agreement. To lean more, visit: Arista Federal Government Solutions