Channel Partner Program - Requirements and Benefits

Arista Channels NOW! Partner Program

Interested in becoming authorized to resell with Arista?
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Arista’s Channels NOW! Partner Program, designed for Channel Partners, rewards partners with lucrative financial outcomes commensurate with their level of sales achievement and investment in building expertise and core competencies around the Arista solutions platform. In addition to the substantial solutions resell opportunity related to the $50B TAM that Arista serves, we offer our partners an opportunity to establish a high-value services practice by providing Arista-certified service delivery training (ACSP).

The Channels NOW! Partner Program offers three (3) partnership levels- Authorized, Elite, ElitePlus. All new partners are on-boarded as Authorized and operate under InDirect-Supply arrangements with Arista Distributors. As engagement activities with Arista accelerate and we collectively experience mutual success in partnering, Channel Partners have an opportunity to up-level to Elite level with more training investment and sales commitment, to earn additional commercial benefits. Our highest partnership level, ElitePlus, is by-invitation-only, and reserved for solution providers with global operations who are committed to executing a strategic GTM initiative with Arista.

See below for the Program Benefits and Partner Requirements by level:

	AUTHORIZED	ELITE	ELITEPLUS
Program Benefits
Opportunity Registration ^*	Yes	Yes	Yes
Enhanced Channel Discount ^*	Level-Dependent	Level-Dependent	Level-Dependent
MDF (Proposal-based) ^*	Eligible	Eligible	Eligible
Rebate Program (CIR) ^*	N/A	Tier 1	Tier 2
Incentives Eligibility ^*	Yes	Yes	Yes
NFR Discounts ^*	Yes	Yes	Yes
Partner Exchange (PEX)	Yes	Yes	Yes
Accreditation Training (Required)	Included	Included	Included
ACE Certification Training	Discounted	Discounted	Discounted
Service Delivery Bootcamps	Fee-based	Fee-based	Fee-based
Partner Portal Access	Yes	Yes	Yes
Marketing Campaign Kits	via Portal	via Portal	via Portal

^* Requires Accreditation/Certification compliance

Arista Partner Level Requirements - 2023

	AUTHORIZED	ELITE	ELITEPLUS
Deal Reg’d (PDO) Bookings target commitment	N/A	Required	Required
New Logo Account Bookings ^*	N/A	4	6
Business Planning	Optional	Semi-annually	Quarterly
Execute Lead/Demand Gen Activities	N/A	2	2
Demo/Lab Equipment	Optional	Required	Required
Arista Sales Accreditation (ASA) ^**	1	2	3
Arista Technical Accreditation (ATA) ^**	1	2	3
Arista Cloud Engineer Level 3 ^**	0	1	4
Arista Cloud Engineer Level 5 or ACE Specialist ^**	0	1 Level 5 OR 1 ACE Specialist	1 Level 5 AND 1 ACE Specialist
Minimum (Arista Accredited/Certified) Staff ^**	2	6	12

^* Must be an Approved, Registered PDO- greater than USD $100K min (PDO- Partner Driven Opportunities)

^** Unique individuals required for all accreditations and certifications. Arista Accreditations are valid for two (2) years from completion date.

Reselling into US Federal Market

Arista maintains a separate program for sales related to US Federally funded opportunities. Where applicable, partners are required to execute a Federal Addendum to Reseller Agreement.