Arista Channels NOW! Partner ProgramInterested in becoming authorized to resell with Arista?
Submit Partner Application
Arista’s Channels NOW! Partner Program, designed for Channel Partners, rewards partners with lucrative financial outcomes commensurate with their level of sales achievement and investment in building expertise and core competencies around the Arista solutions platform. In addition to the substantial solutions resell opportunity related to the $50B TAM that Arista serves, we offer our partners an opportunity to establish a high-value services practice by providing Arista-certified service delivery training (ACSP).
The Channels NOW! Partner Program offers three (3) partnership levels- Authorized, Elite, ElitePlus. All new partners are on-boarded as Authorized and operate under InDirect-Supply arrangements with Arista Distributors. As engagement activities with Arista accelerate and we collectively experience mutual success in partnering, Channel Partners have an opportunity to up-level to Elite level with more training investment and sales commitment, to earn additional commercial benefits. Our highest partnership level, ElitePlus, is by-invitation-only, and reserved for solution providers with global operations who are committed to executing a strategic GTM initiative with Arista.
See below for the Program Benefits and Partner Requirements by level:
|Opportunity Registration *||Yes||Yes||Yes|
|Enhanced Channel Discount *||Level-Dependent||Level-Dependent||Level-Dependent|
|MDF (Proposal-based) *||Eligible||Eligible||Eligible|
|Rebate Program (CIR) *||N/A||Tier 1||Tier 2|
|Incentives Eligibility *||Yes||Yes||Yes|
|NFR Discounts *||Yes||Yes||Yes|
|Partner Exchange (PEX)||Yes||Yes||Yes|
|Accreditation Training (Required)||Included||Included||Included|
|ACE Certification Training||Discounted||Discounted||Discounted|
|Service Delivery Bootcamps||Fee-based||Fee-based||Fee-based|
|Partner Portal Access||Yes||Yes||Yes|
|Marketing Campaign Kits||via Portal||via Portal||via Portal|
Arista Partner Level Requirements - 2023
|Deal Reg’d (PDO) Bookings target commitment||N/A||Required||Required|
|New Logo Account Bookings *||N/A||4||6|
|Execute Lead/Demand Gen Activities||N/A||2||2|
|Arista Sales Accreditation (ASA) **||1||2||3|
|Arista Technical Accreditation (ATA) **||1||2||3|
|Arista Cloud Engineer Level 3 **||0||1||4|
|Arista Cloud Engineer Level 5 or ACE Specialist **||0||1 Level 5
1 ACE Specialist
|1 Level 5
1 ACE Specialist
|Minimum (Arista Accredited/Certified) Staff **||2||6||12|
Reselling into US Federal Market
Arista maintains a separate program for sales related to US Federally funded opportunities. Where applicable, partners are required to execute a Federal Addendum to Reseller Agreement.